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Welcome to Blueprint Reality – your privacy matters to you, and it matters to us.

Blueprint Reality Inc. and its affiliates (“Blueprint Reality”, “us”, “our” or “we”) are dedicated to protecting the privacy rights of our users (“users” or “you”) and we have devised this privacy policy (“Policy”) so you are informed about the collection, use, limited disclosure, and protection of any information that you share with us.

This Policy describes the ways we collect, store, use, and manage the information, including personal information, that you provide or we collect in connection with our websites, including,, (the “Sites”) or any Blueprint Reality game or service provided on any platform, including without limitation, Awaken and MixCast (collectively, the “Services”). Defined terms designated in the Terms shall have the same definitions in this Privacy Policy.

By using the Services, you are expressing your agreement with this Policy and the processing of your data, including your personal information, in the manner provided in this Policy. If you do not agree to these terms, please do not use the Services.


Our services are intended for those over the age of 13. By using the Services, you represent that you are at least the age of majority in your province or state of residence, or that you are the age of majority in your state or province of residence and that you have given your consent to allow any of your minor dependents (aged 13 to 18) to use the Services.

We do not knowingly solicit or collect personal information from anyone under the age of 13 or knowingly allow such persons to use our Services. If you are under the age of 13, please do not send any information about yourself to us. In the event that we learn that we have collected personal information from a child under the age of 13, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under the age of 13, please contact us at

We strongly encourage parents to speak with their children about how to be smart and safe online. Parents should remind their children that they should never give someone any information without first asking their parent/guardian if it is OK. Children should also not give out or use any of the following in their username: their photo, name, email, home address, telephone number, school or any other information that could be used to contact them, either online or in the real world.


Personal information is information that can be used to uniquely identify a person. This includes, without limitation, a person’s name, email, postal addresses, phone number(s), credit card and other financial information, product interest information, opinions and individual preferences. Personal information may also include information that is automatically obtained and stored when a person visits a website; this includes, without limitation, browser information, Internet Service Provider, operating system, Internet Protocol addresses or other device identifiers, location and date/time stamp.


Blueprint Reality’s primary goals in collecting and using information is to create, provide and improve our Services. When you use Blueprint Reality’s Services, we try to only collect personal information that you volunteer to us, however, there are certain instances where the information is automatically obtained and others where the collection of information is required, for example information that we would require in order to deliver our Services to you. Blueprint Reality may collect and use information as described below.


Blueprint Reality’s Sites

While you are browsing Blueprint Reality’s Sites, certain information may be logged automatically, such information may include, but is not limited to: your computer’s operating system, Internet Protocol address, access times, browser type and language and referring Web site addresses.

If you choose to subscribe to our mailing list, participate in a contest or survey, we may also ask you to submit personal information including but not limited to: your name, profile photo, gender, age or birthday, links to your profiles on social networking websites and other third party sites, user name(s), email and mailing addresses.

Information Related to Purchases

When you make a purchase of one of our products, we will collect certain information in order to process that payment including: your name, address, payment card information, organization (if applicable) and email to send you a receipt.  This information is used to verify your identify and that the payment card that you have selected for the payment is valid.

Blueprint Reality Game Data Collection

Whenever you play our games, we collect data about all of your interactions with the game and with the other players inside the game via server log files. When you create and share levels using the Level Editor, some of your personal information related to your Steam account, including your username, may become available to other users. Please note that this type of disclosure is not covered under this Policy, therefore you should not include any personal information such as your address, telephone number, financial information, in your username in the interest of safety, privacy and security. Also, if you choose to engage in any discussions or forums about the Services, you should not post anything that might put you at risk. Blueprint Reality is not responsible for monitoring that type of disclosure of information, and Blueprint Reality is not liable for any consequences that may result from the exchange of this information in that context.

Information related to use of MixCast

Whenever you use MixCast we collect certain information about what game is being played with Capture, the name of the camera-tracking device, device name, isolation mode, Device Field of View, output mode. If you incorporate the MixCast SDK into your project, we collect certain information, including the project name, MAC address, what version of the MixCast SDK you are using, your name, organization (if applicable). This information is used to deliver the Services to you, to help ensure the best possible experience, and to offer customer support, when necessary.

Information From Third Parties

Sometimes we collect personal information about you from third parties, such as Steam, Unity, Twitter, Facebook, or Google. We collect this information so that we can deliver Services you have requested, for example when you purchase our Services via Steam, Unity, or other Storefront; or when you communicate with us through Twitter or Facebook.


We process your information so that we can offer you our Services and communicate with you.

Contractual Relationship

When we process your information in relation to our Services (including for our records, dealing with customer requests, providing customer services, administration, statistical analysis, assessing financial standing, recovery and collection of debts, dealing with regulatory and compliance issues, security messages, payment processing, sending receipts) we rely on the lawful basis of having a contractual relationship with you.


When we process your information to communicate with you (including notifying you of our promotions, newsletter, targeted advertising and marketing of services), we rely on the lawful basis of consent to process your information and we are committed to obtaining that consent in a legitimate way.

When you provide us with personal information to complete a transaction like purchasing our Services, we engage in business activity and imply that you consent to our collecting it and using it for that specific reason only. If we ask for your personal information for a secondary reason, like marketing through our newsletter, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no or to unsubscribe.

You always have the right to remove your consent from any such processing subject to certain allowable exceptions (e.g., if certain information is necessary to provide the Service, or the withdrawal of your consent would frustrate the performance of a legal obligation) at any time by following the unsubscribe link to change your preferences. Note that your decision to withhold or withdraw your consent may restrict our ability to provide a particular service or product.

Subject to applicable data protection laws, we may collect, use or store your information without your consent in the following limited circumstances:

As instructed by local authorities in emergency situations that threaten an individual’s life, health, or personal security such as emergency warnings for tsunami or earthquakes.

When the information is available from a public source (e.g. a telephone directory).

To protect ourselves and other users from fraud.

To investigate an anticipated breach of an agreement or a contravention of law.

When such collection, use or disclosure of information is permitted or required by law.

Legitimate Interest

There are times when we will process your information on the lawful basis of our legitimate interest, for example when contacting you about new product offerings and conducting customer satisfaction surveys to enhance the provision of our Services.  For this type of processing, we will always take into consideration the effect of such processing on your fundamental rights and freedoms, and if we believe that the communication would be an infringement on your rights, we will not proceed with that communication.


We only process your information where necessary to fulfil the purposes identified herein.

Some processing associated with the purpose of providing you our Services includes:

Creating an account.

Operating the Service.

Facilitating, processing, and keeping a record of your transactions.

Sending you notifications about your transaction.

Collecting or attempting to collect any unpaid amounts owed by you.

Sending you the receipt for your transactions.

Facilitating communication between you and Blueprint Reality.

Providing you customer support.

Analyzing and monitoring Service usage and making improvements, enhancements and customizations to your experience.

Investigating and resolving outages, malfunctions, or problems that you may be having with our Services.

Ensuring the security of the Services, preventing fraud, and enforcing our policies.

Complying with any applicable law and assisting law enforcement agencies under applicable law.

Responding to any dispute, or legal proceeding of any kind between you and Blueprint Reality.

Providing required reports to our financial partners or service providers.

Performing other activities with your consent.

Some processing associated with the purpose of communicating with you includes:

Sending you updates, notices, announcements, and additional information related to our Services.

Conducting surveys, contests, questionnaires, discounts or rewards programs, sweepstakes, or promotions for ourselves.

Sending you marketing, advertising material, and other content and providing you with information and advertisements about offers, discounts and other services relevant to you, or that we believe you may find interesting.


Blueprint Reality does not share your personal information except as approved by you or as described below:

we would release your information as permitted by law or when we believe that release is appropriate to comply with the law; enforce or apply our rights; or protect the rights, property, or safety of us or our users, or others.
We may share your information in connection with any merger, sale of our assets, or a financing or acquisition of all or a portion of our business to another company;
we sometimes may engage other companies and individuals to perform services on our behalf; and
with your consent, for example, when you agree to our sharing your information with other third parties for their own marketing purposes, subject to their separate privacy policies.


In order to provide our Services to you, we will transfer your information to Blueprint Reality in Canada (recognized as an “Adequate” country), irrespective of the country in which you reside or from which you provide your information.

The transfer of your information is done in a secure way and in compliance with data protection laws.

We may also transfer your information to third party suppliers to provide part of our Service to you. Some of these providers may be based in countries outside of Europe.  We take steps to ensure that any third-party service provider provides adequate protection for your information by entering into agreements with them that contain data protection clauses that are in line with the data protection laws.

Your personal information may be accessible to regulatory, law enforcement and national security authorities of those jurisdictions, and may be subject to disclosure in accordance with the laws of those countries.


Blueprint Reality is committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. Although we make good faith efforts to store the information collected through our Services in a secure operating environment that is not available to the public, we cannot guarantee the absolute security of that information during its transmission or its storage on our systems. Further, while we attempt to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent third-party “hackers” from illegally obtaining access to this information. We do not warrant or represent that your information will be protected against loss, misuse, or alteration by third parties, nor do we represent or warrant that the information or material, including the downloadable software, accessed from or through the Services will be uninterrupted or free of errors, defects, or other harmful components, or we will attempt to resolve any such problems. In the event that we do attempt to resolve any such problems, we will not be held responsible in the event of damages or malfunction.

We may transfer information that we collect about you to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the European Union or other regions with laws governing data collection and use that may differ from Canadian law, please note that you are transferring information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to Canada and the use and disclosure of information about you, including personal information, as described in this Policy. Personal information collected by Blueprint Reality may be stored and processed in Canada, the United States or any other country in which Blueprint Reality or its affiliates, subsidiaries, or agents maintain facilities. By using the Blueprint Reality Service, you consent to any such transfer of information outside of your country.



You have the right to request access to your information and to know how Blueprint Reality uses your information and to whom it has been disclosed, subject to certain limited exceptions.

You can assert this right by accessing your personal account on the Blueprint Reality website. You may also contact us with an information access request and we will take all reasonable steps to assist you with any legitimate request for access, but the actual control of information and other customer data will be with Blueprint Reality.

Any request to access information must be made to Blueprint Reality in writing and provide sufficient detail to identify the information that you seek.

Blueprint Reality will make the requested information available within 30 business days or provide written notice of an extension where additional time is required to fulfil the request.  It may be the case that Blueprint Reality may not be in a position to respond to a data access request. If a request is refused in full or in part, we will notify you in writing, providing the reasons for refusal and the recourse available to you.


You have the right to make sure that the information that we have concerning you is accurate.

You may always request correction of your information in order to ensure its accuracy and completeness.

Any request to correct information must be made in writing and provide sufficient detail to identify the information and the correction being sought. If your information is demonstrated to be inaccurate or incomplete, we will, so far as practicable, and as soon as practicable, correct your information as required and send the corrected information to any organization to which we disclosed the information in the previous year. If the correction is not made, we will note your correction request in your file.


You have the right to obtain from Blueprint Reality the erasure of information concerning you.

At any time, you may delete your account and uninstall the Services or products. You may also request that Blueprint Reality erases the information that concerns you.

Any request for the erasure of information must be made in writing and provide sufficient detail to identify the information and the erasure being sought.

Blueprint Reality will respond to all requests for erasure within a reasonable amount of time or provide written notice of an extension where additional time is required to fulfil the request.

In the event that you delete your account and the product or Services or request erasure of your information, we will use commercially reasonable efforts to remove your information from our files, however, we may not be able to delete some of your information to the extent that such information is still necessary in relation to the purposes for which they were collected, or in relation to a legal obligation of Blueprint Reality and we may also retain, use, and share anonymized data that we previously collected prior to your deletion of your Account.

Withdraw consent (when processing is based on consent)

As mentioned above, when Blueprint Reality is relying on consent as the lawful basis for processing your information, you may remove such consent at any time; examples of this include:

For emails, you may click on the “Unsubscribe” link in the email.

For Cookies on the Site, you can follow your browser’s instructions.

For location, you can change your location access using your mobile device settings.

Please note that changing your consent will change our use of your information as part of the Services which may result in a change in your experience.

Note that even if you opt-out, we may still send you non-promotional emails, such as emails about your accounts or our ongoing business relations.

Lodge a complaint

You have the right to communicate with Blueprint Reality about any issues that you may have relating to your information.

The Privacy Officer is responsible for ensuring Blueprint Reality’s compliance with this Privacy Policy and data protection laws.  You should direct any complaints, concerns or questions regarding Blueprint Reality compliance in writing to the Privacy Officer at

You may also write to the Information and Privacy Commissioner of British Columbia.


A cookie is a small text file that is transferred to a computer and/or device, to identify a user’s computer/device and to “remember” things about their visit, such as preferences or a username and password. Information contained in a cookie may be linked to your personal information for purposes such as improving the quality of our Services, tailoring recommendations to your interests, and making the Services easier to use. You can disable cookies at any time, although doing so may result in you losing access or use of certain features of the Services.


Please note that the scope of this Policy is limited to information collected or received by Blueprint Reality through your use of the Services. Blueprint Reality is not responsible for the actions of third party people or companies, the content of their sites or services, the use of information you provide to them, or any products or services they may offer. Moreover, there may be links to third parties on our Sites which may direct you away from our site. Any link to any third party site does not constitute our sponsorship of, or affiliation with, those people or companies, and we strongly encourage you to read their privacy statements as we are not responsible for their privacy practices.


When you use your mobile device to access our Sites, we may receive information about your location and your mobile device, including a unique identifier for your device. We may use and store this information to provide you with location based services, search results, and other personalized content and services. Most mobile devices allow you to control or disable location services in the device’s ‘Settings’ menu; please note that turning off location services may result in you losing access to certain features and Services.


We will keep your personal information only as long as is reasonably necessary for the purposes described in this Policy or such longer period as may be required by applicable law.


You can request information about, update or make changes to the information that we may have related to you at any time by contacting us at You may also opt-out of receiving promotional emails from us by following the instructions in those emails. If you opt-out, we may still send you non-promotional emails, such as emails about your accounts or our ongoing business relations.


This policy is current as of its last revision date, however, we reserve the right to amend this Policy at any time. If we do amend this Policy, we will post those changes on this page and update the date at the top of the page. The changes will be effective when posted. Please check this page on a regular basis so that you remain aware of what information we collect and how we use it.


Blueprint Reality Inc.

101-1715 Cook Street

Vancouver, BC, V5Y3J6

If you have any questions about this Policy, please contact us at